Allurement
Pronunciation : Al*lure"ment
Part of Speech : n.
Definition : 1. The act alluring; temptation; enticement. Though Adam by his wife's allurement fell. Milton.
2. That which allures; any real or apparent good held forth, or operating, as a motive to action; as, the allurements of pleasure, or of honor.
Source : Webster's Unabridged Dictionary, 1913